Live · Built for Shopify

Your phone line,
answered 24 / 7

SelsAI is an AI phone agent for Shopify merchants. It picks up every call, looks up orders in your store, takes returns, and hands off the hard ones. No scripts. No hold music.

Get started
15-min setup Cancel anytime Works with your number
Live call · in progress
02:34
+1 (415) 555-0184
Returning · Maria L. · 3 prior orders
Agent
Lyra · Support
IN
Caller
Hey, I ordered a sweater on Tuesday, order four-five-six-nine-two, wondering when it'll show up?
Sels →
Found it, Maria. Order #45692, two items, shipped yesterday from our Reno warehouse. Tracking says delivery Saturday by USPS.
Caller
Oh perfect. Could I add a beanie to that order?
Sels →
Looking up beanies in stock
● Shopify
Order #45692
$184.50
◆ Knowledge
Return policy
30 days
▲ Human
Escalate
Standby
Plays nice withShopifyGorgiasKlaviyoSlackHubSpotTwilioStripeZendeskNotion
[01]Live demo

Hear the difference, in under a minute.

Order status· 00:42
resolved
Caller
Where's my order?
Sels →
Order #45692 shipped yesterday, Saturday delivery.
Caller
Thanks. Bye.
Return· 01:18
auto-rma
Caller
I want to return the blue one.
Sels →
Got it, return label sent to your email. Drop within 30 days.
Caller
Easy. Done.
Sizing· 00:54
upsold
Caller
Will the medium fit a 38-inch chest?
Sels →
Medium fits 36 to 40. I can also pair a beanie at $24.
Caller
Add the beanie.
Complex· 02:31
escalated
Caller
I was double-charged for tax.
Sels →
Pulling the order. This looks like a billing edge case, connecting you with Mia.
Caller
Appreciate it.
[02]By the numbers

What an always-on support line buys you.

0%
Calls resolved without a human
Median across 1,200+ stores
0.0s
Time-to-pickup
Faster than your fastest rep
0/7
Coverage
Holidays, late nights, lunchtimes
0 langs
Spoken natively
Auto-detected from caller
[03]Three things you don't have to do

Anymore.

Phone support has been the same job since 2003. Three of the chores that used to eat a whole role just stopped being chores.

Hire a night-shift rep.

Calls land at 2am because Shipping Inquiries don't sleep. SelsAI takes them at the same SLA as your daytime team.

Apologize for hold music.

First ring, picked up. No queue. No transfer maze. The agent already knows the order and the policy before saying hello.

Read every transcript by hand.

Every call is searchable, summarized, and tagged with which tool fired. Skim a 2-minute call in 4 seconds.

[04]Receipts

Every call, logged. Every action, traceable.

Skim a 32-second call in 4 seconds. See exactly which tool fired, which order changed, what got refunded. Replay the audio if you need to.

Call · Apr 26, 2:14pm · Maria L.00:11 / 00:32
00:00Sels →Hey, you've reached Northwind Goods. I'm Lyra, what can I help you with?
00:04CallerYeah hi, I bought a jacket but it's the wrong size, I need a smaller one.
00:09Sels →Got it. Can I grab the email on the order?
00:11CallerIt's mlee at proton dot me.
00:13Sels →Found two recent orders. The Sherpa-lined denim, large, March 22nd?
00:18CallerYes that's it.
00:19Sels →I just generated a return label and emailed it. The medium is in stock, want me to ship it now and bill the difference?
00:26CallerYes please.
00:27Sels →Done. You'll get two emails, return label and new order #45693. Anything else?
00:31CallerNope, thanks Lyra.
00:32Sels →Take care.
[05]How Lyra learns your store

Four steps, in order.

The whole onboarding is a single page. Most stores are answering calls before lunch.

Step 01

Connect

OAuth into Shopify in one click. We sync products, orders, customers, and tax zones.

Step 02

Crawl

Drop your FAQ, return policy, and product manuals. Or paste a URL, we'll crawl it.

Step 03

Train

Pick a voice, write a paragraph in plain English. Pick what the agent's allowed to do.

Step 04

Go live

Send a test call. Tweak the greeting. Forward your business line. Done.

[06]Agent builder

Hire an agent in twelve clicks.

Pick a voice. Write a paragraph in plain English. Pick what they are allowed to do, look up orders, refund up to $100, transfer to a human if the caller swears twice. Save. Done.

  • Voice12 voices, 22 languages, tunable speed and warmth
  • BrainClaude with your knowledge base, RAG-grounded
  • HandsShopify, Stripe, Zendesk, your own webhooks
  • MouthCustom greeting, escalation rules, profanity guard
app.sels.ai/agents/lyra
Saved
L
Voice · Charon
Name
Lyra
Greeting
Hey, you've reached Northwind Goods. I'm Lyra, what can I help you with?
Personality
Warm. Concise. Doesn't apologize unnecessarily.
Capabilities
Order lookup Return labels Refund ≤ $50 Sizing chart Reschedule Escalate + add tool
[07]Coverage

Local numbers in thirty countries.

Buy a fresh local number, or port your existing line. Same hour. Native call quality, native caller ID, native voice for each language.

United StatesCanadaMexicoUnited KingdomIrelandFranceGermanyNetherlandsSpainItalyPortugalSwitzerlandAustriaSwedenNorwayDenmarkFinlandPolandCzechiaAustraliaNew ZealandJapanSingaporeSouth KoreaHong KongBrazilArgentinaChileSouth AfricaUnited Arab EmiratesMore on request
[08]Setup time

Live in fifteen minutes.

Faster than the time it took you to find a customer service hire that quit a month later. No code, no integration team, no kickoff call.

Average install time
06:00
Minutes : Seconds · Median across 1,200+ stores
[09]Pricing

Pay for minutes spoken, not seats.

Real prices, real overage rates, no per-seat surprise. Switch plans any time. Annual billing saves 15%.

Starter
$99/mo
100 minutes included
Then $0.50 per minute
Start Starter
  • 1 agent
  • 1 phone number
  • Shopify integration
  • Email escalation
  • Standard voice library
Recommended
Growth
$249/mo
500 minutes included
Then $0.40 per minute
Start Growth
  • 3 agents
  • 3 phone numbers
  • Shopify, Stripe, Klaviyo
  • Live transfer to humans
  • Knowledge base + RAG
  • Priority support
Scale
$499/mo
1,200 minutes included
Then $0.35 per minute
Start Scale
  • 10 agents
  • 10 phone numbers
  • All integrations + API access
  • Custom voice cloning
  • Webhook tools
  • 4-hour response support
Enterprise
Talkto us
Unmetered minutes
Volume pricing + SLA
Contact sales
  • Unlimited agents and numbers
  • SOC 2 + dedicated rep
  • Custom integrations
  • On-prem option
  • 99.9% uptime guarantee
[10]FAQ

Questions, answered.

How fast does the agent answer?

Median pickup is 0.8 seconds, faster than your fastest rep. There is no IVR, no menu, no hold music. The agent picks up on the first ring.

What happens when a caller asks something the agent can't handle?

You set the rules. Refunds over $50, billing disputes, abusive callers, anything you flag for human review gets warm-transferred to a real number or queued in your help desk with the full transcript attached.

Will customers know it's an AI?

Most don't, until you tell them. The voices are unnervingly natural, and the agent identifies itself as your store's support, not as a generic bot. You can change the script anytime.

How does it work with my existing phone number?

Two options. You can buy a fresh local number through us in 30 seconds, or port your existing business line in 1 to 2 hours with no downtime. We support 30+ countries.

What does it integrate with?

Shopify out of the box, with order lookup, returns, refunds, address changes. Stripe, Klaviyo, Gorgias, Zendesk, Slack, HubSpot, Notion, Twilio. Custom webhooks if you have your own backend.

How are minutes counted?

Per second of caller-side audio. A 47-second call counts as 0.78 minutes. Unused minutes don't roll over. Overage is billed at your plan's per-minute rate, no surprises.

Can I cancel?

Yes, anytime, from the dashboard. No exit calls, no clawbacks, no annual lock-in. Your transcripts and recordings stay accessible for 90 days after cancellation.

Is the call data secure?

SOC 2 Type II. GDPR and CCPA compliant. Recordings are encrypted at rest and in transit. PII is redacted on request. We never train on your call data.

Pick up the phone

Ringing is for other stores.

Live in 15 minutes. Cancel anytime.